Very first online LIVE AFOL day


Dear all,

24th September is coming closer and in LEGO House we are getting ready for the very first online LIVE AFOL day. So far more than 1100 people from all over the world have signed up, and we are looking very much forward to welcoming everybody.

If you have not signed up yet you can still do so . Please use this link:

Important change of plan - content and timing:

EVP Julia Goldin will participate at the online LIVE AFOL day – and will answer questions directly from the AFOL community. Julia is CMO and EVP heading up the entire product development and marketing organisation in the LEGO Group and to make this happen we have had to change the programme content and timing slightly.

We are so happy to share the new updated programme for the day with you – and hope it does not cause too much confusion.

See you soon online.


The program overview:

1.30 PM CEST Hello and welcome by Managing Director of LEGO House Jesper Vilstrup.

1.35 PM CEST Interview with Julia Goldin, CMO and EVP of the LEGO Group.

2.00 PM CEST Q&A-session with Poul Schou, Senior Vice President for product development in the LEGO Group

2.45 PM CEST LEGO House Master builder Stuart Harris will introduce some of the new MOCs which have just now been installed

3.00 PM CEST Meet Kim Yde Larsen, Nanna Mazanti Drejer Friborg and Thomas Folit to get insights on LEGO Building Instructions

3.45 PM CEST Stephan Sander from Skærbæk Fan Weekend will talk about the 2020 situation and explain what happened

4.00 PM CEST Q&A with Bjarke Schønwandt, Director for Consumer Perceived Quality

5.00 PM CEST End of session and goodbye from today’s host, Play Agent Emil Saabye.
Oben Unten